{"title":"hair proud bestsellers","description":"These are the products the Team Proud can't get enough of right now - and for good reason. Get your hands on these, simple yet effective formulas today!","products":[{"product_id":"super-hydrating-shampoo","title":"super hydrating shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eThis hydrating shampoo optimises hydration and re-establishes moisture balance leaving dry hair feeling clean and moisturised but not stripped. A deeply hydrating blend of Argan, Borage, and Jojoba Oils keeps hair shiny, nourished, hydrated, and smooth. Also featuring a super effective Hyaluronic Acid complex to leave hair feeling detangled, healthy, and hydrated.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859852308573,"sku":"HP001","price":12.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/HYDRATE-AND-NOURISH-SHAMPOO-IMAGE-3_ba33d6da-01e6-4590-bd31-54b1b4ae852a.jpg?v=1676471458"},{"product_id":"super-hydrating-conditioner","title":"super hydrating conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA richly intense daily conditioner offering maximum hydration and moisture from the inside out. A deeply nourishing blend of Argan, Borage, and Jojoba Oils keeps hair conditioned, shiny, and smooth. This hydrating must-have also features a super Hyaluronic Acid complex that helps hair follicles lock in moisture and reduce frizz.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859854930013,"sku":"HP002","price":12.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/HYDRATE-AND-NOURISH-CONDITIONER-IMAGE-1_1e4ab15a-af45-4932-9e36-d343a65abfcf.jpg?v=1676472952"},{"product_id":"revive-repair-shampoo","title":"revive \u0026 repair shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAS SEEN ON LORRAINE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA mild conditioning, repairing, and strengthening shampoo that gently cleanses damaged hair without stripping, and revives hair and scalp back to health. Formulated to provide long-term relief and recovery by reducing breakage, strengthening, and smoothing the hair cuticle to leave hair feeling stronger and encourage hair to grow to its maximum length. Together Revive \u0026amp; Repair Shampoo and Conditioner are proven to work effectively on repairing the inside and outside of the hair.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859860959325,"sku":"HP005","price":12.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/REVIVE-AND-REPAIR-SHAMPOO-IMAGE-1_2e65b546-1772-4d6c-b8e4-c5ff2a7a694c.jpg?v=1676472868"},{"product_id":"revive-repair-conditioner","title":"revive \u0026 repair conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAS SEEN ON LORRAINE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis lightweight daily conditioner instantly revives hair damaged from over-styling and colour treatments by restoring and conditioning it from the scalp to the ends by strengthening and smoothing the hair cuticle. A niacinamide and specially-selected vitamin \u0026amp; protein repair blend help to reduce breakages and strengthen the hair’s cuticle, leaving hair feeling stronger whilst hydrolysed wheat protein helps to strengthen and repair the hair from within.\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859861975133,"sku":"HP006","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/REVIVE-AND-REPAIR-CONDITIONER-IMAGE-1_3e0046c0-aaa5-4b77-a6bd-87c2ba5685c4.jpg?v=1676472775"},{"product_id":"all-inclusive","title":"all inclusive - 5-in-1 protection milk","description":"\u003cp data-mce-fragment=\"1\"\u003eA multi-tasking, leave-in miracle hair treatment spray that fixes all your hair care needs. All Inclusive hydrates, detangles, smooths, protects against heat up to 230c, and adds long-lasting shine. Formulated with a blend of niacinamide, hydrolysed wheat protein, and conditioning fruit extracts, this super effective and easy-to-use treatment can be used daily and is proven to protect hair from the damaging effects caused by heat and UV.\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859865972829,"sku":"HP007","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/ALL-INCLUSIVE-IMAGE-1.jpg?v=1676471914"},{"product_id":"glass-hair","title":"glass hair - heat-activated smoothing shine spray","description":"\u003cp data-mce-fragment=\"1\"\u003eUnlock the secret to lightweight, heat-activated, and long-lasting shine. Instantly smooth, strengthen, and add intense shine to hair, leaving it frizz-free and manageable with a waterproof finish. With encapsulated shine-boosting active ingredients, watch your hair come to life as you blow-dry this lightweight spray into your hair.\u003cbr\u003e\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859867152477,"sku":"HP008","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/GLASS-HAIR-IMAGE-1.jpg?v=1676472152"}],"url":"https:\/\/www.iamproud.com\/collections\/hair-proud-bestsellers.oembed","provider":"Iamproud","version":"1.0","type":"link"}