{"title":"shop all hair proud","description":"","products":[{"product_id":"super-hydrating-shampoo","title":"super hydrating shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eThis hydrating shampoo optimises hydration and re-establishes moisture balance leaving dry hair feeling clean and moisturised but not stripped. A deeply hydrating blend of Argan, Borage, and Jojoba Oils keeps hair shiny, nourished, hydrated, and smooth. 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Once applied, hair is gently yet effectively cleansed of unwanted product build-up whilst targeting individual hair strands to deliver and lock in next-level moisture, nutrients, and protection from daily stressors whilst boosting shine from the inside out. It's the perfect first step to protect and prime the hair surface for the next steps in your haircare routine.\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859856994397,"sku":"HP003","price":14.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/PRE-CLEANSE-MASK-IMAGE-1.jpg?v=1676472048"},{"product_id":"hair-revival","title":"scalp \u0026 hair revival - leave-in scalp and hair moisturiser","description":"\u003cp data-mce-fragment=\"1\"\u003eIs your hair sending an SOS signal and in need of a revival? This leave-in scalp and hair spray instantly moisturises, de-frizzes, and adds shine while protecting against daily stressors that can cause hair damage. Your hair and scalp are left feeling healthier, softer, and stronger and your hair's natural texture is enhanced. This lightweight moisturising spray repairs damage caused by over-styling and restores hair \u0026amp; scalp health with a moisturising oil complex and a scalp-soothing prebiotic to improve the scalp microbiome overtime to encourage healthy hair growth.\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859859812445,"sku":"HP004","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/HAIRREVIVALIMAGE1-min_1000x_1eb4a44a-9318-4d11-98d1-2533d4c6e289.jpg?v=1709225480"},{"product_id":"revive-repair-shampoo","title":"revive \u0026 repair shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAS SEEN ON LORRAINE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA mild conditioning, repairing, and strengthening shampoo that gently cleanses damaged hair without stripping, and revives hair and scalp back to health. Formulated to provide long-term relief and recovery by reducing breakage, strengthening, and smoothing the hair cuticle to leave hair feeling stronger and encourage hair to grow to its maximum length. Together Revive \u0026amp; Repair Shampoo and Conditioner are proven to work effectively on repairing the inside and outside of the hair.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859860959325,"sku":"HP005","price":12.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/REVIVE-AND-REPAIR-SHAMPOO-IMAGE-1_2e65b546-1772-4d6c-b8e4-c5ff2a7a694c.jpg?v=1676472868"},{"product_id":"revive-repair-conditioner","title":"revive \u0026 repair conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAS SEEN ON LORRAINE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis lightweight daily conditioner instantly revives hair damaged from over-styling and colour treatments by restoring and conditioning it from the scalp to the ends by strengthening and smoothing the hair cuticle. A niacinamide and specially-selected vitamin \u0026amp; protein repair blend help to reduce breakages and strengthen the hair’s cuticle, leaving hair feeling stronger whilst hydrolysed wheat protein helps to strengthen and repair the hair from within.\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859861975133,"sku":"HP006","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/REVIVE-AND-REPAIR-CONDITIONER-IMAGE-1_3e0046c0-aaa5-4b77-a6bd-87c2ba5685c4.jpg?v=1676472775"},{"product_id":"all-inclusive","title":"all inclusive - 5-in-1 protection milk","description":"\u003cp data-mce-fragment=\"1\"\u003eA multi-tasking, leave-in miracle hair treatment spray that fixes all your hair care needs. All Inclusive hydrates, detangles, smooths, protects against heat up to 230c, and adds long-lasting shine. Formulated with a blend of niacinamide, hydrolysed wheat protein, and conditioning fruit extracts, this super effective and easy-to-use treatment can be used daily and is proven to protect hair from the damaging effects caused by heat and UV.\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859865972829,"sku":"HP007","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/ALL-INCLUSIVE-IMAGE-1.jpg?v=1676471914"},{"product_id":"glass-hair","title":"glass hair - heat-activated smoothing shine spray","description":"\u003cp data-mce-fragment=\"1\"\u003eUnlock the secret to lightweight, heat-activated, and long-lasting shine. Instantly smooth, strengthen, and add intense shine to hair, leaving it frizz-free and manageable with a waterproof finish. With encapsulated shine-boosting active ingredients, watch your hair come to life as you blow-dry this lightweight spray into your hair.\u003cbr\u003e\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859867152477,"sku":"HP008","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/GLASS-HAIR-IMAGE-1.jpg?v=1676472152"},{"product_id":"mini-super-hydrating-shampoo","title":"mini super hydrating shampoo","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eNow available in a convenient mini size, t\u003c\/span\u003e\u003cspan\u003ehis hydrating shampoo optimises hydration and re-establishes moisture balance leaving dry hair feeling clean and moisturised but not stripped. A deeply hydrating blend of Argan, Borage, and Jojoba Oils keeps hair shiny, nourished, hydrated, and smooth. Also featuring a super effective Hyaluronic Acid complex to leave hair feeling detangled, healthy, and hydrated.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40877867466845,"sku":"HPM001","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/HYDRATE-AND-NOURISH-SHAMPOO-IMAGE-1.jpg?v=1676471215"},{"product_id":"mini-super-hydrating-conditioner","title":"mini super hydrating conditioner","description":"\u003cp\u003eNow available in a convenient mini size, this \u003cspan data-mce-fragment=\"1\"\u003erichly intense daily conditioner offers maximum hydration and moisture from the inside out. A deeply nourishing blend of Argan, Borage, and Jojoba Oils keeps hair conditioned, shiny, and smooth. This hydrating must-have also features a super Hyaluronic Acid complex that helps hair follicles lock in moisture and reduce frizz.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40877867663453,"sku":"HPM002","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/HYDRATE-AND-NOURISH-CONDITIONER-IMAGE-1.jpg?v=1676472657"},{"product_id":"mini-revive-repair-shampoo","title":"mini revive \u0026 repair shampoo","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eNow available in a convenient mini size, this\u003c\/span\u003e mild conditioning, repairing, and strengthening shampoo gently cleanses damaged hair without stripping, and revives hair and scalp back to health. Formulated to provide long-term relief and recovery by reducing breakage, strengthening, and smoothing the hair cuticle to leave hair feeling stronger and encourage hair to grow to its maximum length. 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Hair is enveloped with a lightweight, high shine gloss finish. Leaves hair softer, detangled, shiny \u0026amp; healthier looking.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eCeramide \u0026amp; rice protein \u003c\/strong\u003e-\u003cspan fontscheme=\"2\"\u003e help to keep hair looking healthy\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cstrong fontscheme=\"2\"\u003eMacadamia Oil \u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e- detangles \u0026amp; smooths\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong fontscheme=\"2\"\u003eShine enhancers \u003c\/strong\u003e-\u003cspan fontscheme=\"2\"\u003e boost shine \u003c\/span\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":41475798564957,"sku":"HP011","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/1-Hair-Proud-Shine-Sauce-PDP1000x.jpg?v=1707906178"},{"product_id":"locks-of-love-scalp-hair-rescue-oil","title":"locks of love - scalp \u0026 hair rescue oil","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eA weightless repairing \u0026amp; conditioning scalp and hair oil to help support long term scalp health, helping hair to grow to it’s optimum length. 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Squalene hydrates whilst our scalp repairing active helps to restore scalp health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eScalp barrier boosting actives\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e contains a blend of essential fatty acids which nourish the scalp helping to boost and restore the scalps moisture retaining ability.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong fontscheme=\"2\"\u003eA blend of nourishing oils including Rosemary\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e and \u003c\/span\u003e\u003cstrong fontscheme=\"2\"\u003eArgan Oils\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e help to replenish the lost oils of damaged hair. 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