{"title":"shop all skin proud","description":"","products":[{"product_id":"everything-balm","title":"everything balm - multi-use skin balm","description":"\u003cp\u003eMeet your new ‘can’t-leave-the-house without-it’ skin essential - Everything Balm, a skin salve that will become a total daily staple in your beauty routine. Formulated with hydrating jojoba oil and nourishing coconut oil, this balm is your go-to skin solution in one little tube.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39740449718365,"sku":"SP001","price":12.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Everything-Balm-0-First-image-min.jpg?v=1653038195"},{"product_id":"velvet-cloud-cleanser","title":"velvet cloud - foaming cleanser","description":"\u003cp\u003eInfused with brightening magnolia extract and antioxidant-rich peony, Velvet Cloud Cleanser gently dissolves impurities and all traces of makeup, leaving skin clean and balanced. Enriched with moisture-boosting niacinamide and with a fluffy, whipped mousse texture, this foam is full of skin-loving ingredients for a fresh feeling, morning and night.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759559000157,"sku":"SP014","price":18.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Velvet-Cloud-0-First-image.jpg?v=1653042599"},{"product_id":"sleep-defence","title":"sleep defence - hydrating mask","description":"\u003cp\u003eRevive worn-out and dull skin overnight with Sleep Defence softening overnight gel mask. This fragrance-free mask is powered by kombucha to help combat signs of irritation and skin-softening niacinamide\u003ca title=\"Ingredient Glossary\" href=\"https:\/\/www.iamproud.com\/pages\/ingredient-glossary\"\u003e \u003c\/a\u003eto hydrate and balance the skin. Wake up with your skin feeling thoroughly refreshed and energised. \u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759559065693,"sku":"SP018","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Sleep-Defence-0-First-image-min.jpg?v=1653041385"},{"product_id":"rise-and-defend","title":"rise and defend - kombucha face wash","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIdeal for morning or nighttime, this gel-to-water face wash is powered by \u003c\/span\u003e\u003cspan style=\"color: #9ed8b3;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ekombucha\u003c\/strong\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto remove impurities whilst helping to keep skin super soft and \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"color: #bd8890;\" data-mce-style=\"color: #bd8890;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ehydrated\u003c\/strong\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ethanks to powerful \u003c\/span\u003e\u003cspan style=\"color: #9ed8b3;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eniacinamide\u003c\/strong\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eand \u003c\/span\u003e\u003cspan style=\"color: #9ed8b3;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003esodium hyaluronate\u003c\/strong\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, for a \u003cspan style=\"color: #9ed8b3;\"\u003e\u003cstrong\u003erefreshed and renewed glow\u003c\/strong\u003e\u003c\/span\u003e. Fragrance free and formulated without sulfates.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"color: #9ed8b3;\"\u003e\u003cstrong\u003eDermatologically tested.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759559131229,"sku":"SP019","price":17.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Rise-and-Defend-0-First-image-min.jpg?v=1653041026"},{"product_id":"refresher","title":"refresher - facial mist","description":"\u003cp\u003eRefresh and hydrate tired skin with this pineapple-scented facial mist. Formulated with hydrating Japanese rose water, refreshing aloe vera and refining witch hazel extract, this super-fine mist is essential for skin in need of a boost!\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759562506333,"sku":"SP011","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Refresher-0-First-image-min.jpg?v=1653040866"},{"product_id":"fruit-smoothie","title":"fruit smoothie - exfoliating toner","description":"\u003cp\u003eFormulated for everyday use, Fruit Smoothie uses a delicate mix of natural AHA and PHA acids from lemons, blueberries, and grapefruits to remove dead skin cells whilst keeping skin hydrated. Enriched with brightening magnolia and antioxidant-rich matcha extract, skin appears refreshed and glowing in one easy step.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759562539101,"sku":"SP015","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Fruit-Smoothie-0-First-image-min.jpg?v=1653040272"},{"product_id":"bubble-burst","title":"bubble burst - detox bubble mask","description":"\u003cp\u003eInfused with Brazilian clay and green tea extract, this purifying detox bubble mask is a pore refining wonder. Activating on application, this detoxifying mask creates a bubbling sensation to invigorate and deeply cleanse, helping to unclog pores and remove impurities for energised, clear skin.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759562604637,"sku":"SP008","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Bubble-Burst-0-First-image.jpg?v=1653037477"},{"product_id":"sleep-hero","title":"sleep hero - hydrating mask","description":"\u003cp\u003eQuench thirsty skin in no time with Sleep Hero leave-on mask. Max out moisture with this 2-in-1 face mask, formulated with free radical-blasting and hydrating raspberry extract and balancing niacinamide to promote healthy-looking skin. This mask leaves you fresh-faced anytime you use it.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759562735709,"sku":"SP007","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Sleep-Hero-0-First-image-min.jpg?v=1653041727"},{"product_id":"icicle","title":"icicle - cooling eye balm","description":"\u003cp\u003eRefresh and refine with Icicle cooling eye serum stick. Featuring a five-part hyaluronic acid complex, this cooling balm instantly freshens and tightens, whilst helping to lock in hydration for healthy under eyes. The unique balm-like texture can be used on bare skin or added over make up for an instant pick me up!\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759562801245,"sku":"SP064","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-BLUE-SkinProud-Icicle-0-First-image.jpg?v=1659603566"},{"product_id":"recharge-serum","title":"recharge - 0.5% retinol serum","description":"\u003cp\u003eRecharge and renew with this 0.5% retinol serum. Working through the night, this lightweight serum blends hyaluronic acid, bakuchiol, and retinol to help even skin tone and promote surface cell removal, helping to lift dead skin for skin that wakes up glowing.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759566176349,"sku":"SP003","price":18.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Recharge-Serum-0-First-image-min.jpg?v=1653040698"},{"product_id":"smooth-talk","title":"smooth talk - hyaluronic acid serum","description":"\u003cp\u003eBoost your skincare routine with Smooth Talk 2% hyaluronic acid serum. Containing a rejuvenating peptide, clarifying pineapple extract, and skin-softening hyaluronic acid, this serum locks in moisture for the appearance of plumped and hydrated skin.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759566700637,"sku":"SP004","price":17.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Smooth-Talk-0-First-image-min.jpg?v=1653041907"},{"product_id":"bright-eye","title":"bright eye - brightening eye cream","description":"\u003cp\u003eBrighten and lock in moisture with Bright Eye gel-cream. Infused with superfood pomegranate extract, known to be rich in vitamin c and antioxidants, the energising complex contains niacinamide and shea butter to keep the delicate eye area hydrated.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759566733405,"sku":"SPC012_PC","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Bright-Eye-Orange.jpg?v=1653494611"},{"product_id":"jelly-bright-essence","title":"jelly bright essence - hydrating essence","description":"\u003cp\u003eBoost the power of your moisturisers and serums with Jelly Bright Essence. Designed to make your skincare work harder, the delicate formula is packed with antioxidant-rich magnolia extract, protecting peony extract, and niacinamide leaving your skin softened and hydrated.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759566798941,"sku":"SP016","price":18.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Jelly-Bright-Essence-0-First-image-min.jpg?v=1653040477"},{"product_id":"clear-off-makeup-remover-pads","title":"clear off - makeup remover pads","description":"\u003cp data-mce-fragment=\"1\"\u003eSimply add water and watch your makeup disappear with these reusable and washable pads. They quickly and effectively remove makeup without the need for added cleansers, and the super soft microfibre strands do the hard work for you.\u003cbr\u003e\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759567323229,"sku":"SPP001","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Clear-Off-0-First-image-min.jpg?v=1653037796"},{"product_id":"bright-boost","title":"bright boost - 2% vitamin c serum","description":"\u003cp\u003ePowerful and packed full of vitamin c, Bright Boost is your skin’s wake-up call in a bottle. Enriched with brightening vitamin c, revitalising kakadu plum, and glow-boosting lemon extract you can officially say goodbye to dull and lacklustre skin and embrace the glow.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39759742894173,"sku":"SP005","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Bright-Boost-0-First-image-min.jpg?v=1653036982"},{"product_id":"wonderclay-cleanser","title":"wonder clay - cream to clay cleanser","description":"\u003cp\u003eThis gentle, non-drying cream-to-clay cleanser has a fluffy, whipped texture as is designed to give you clearer, mattified skin and leave your pores feeling refined. Purifying pink clay helps to reduce excess oil and remove impurities, blemish-fighting Tea Tree Oil deeply cleanses the skin to help pores to look smaller, and added Neem Leaf and Marshmallow Root extracts help to balance and calm the skin. Ideal for Oily and Combination skin types with the appearance of blemishes.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e\n\u003ch6\u003e\u003cspan data-mce-fragment=\"1\"\u003euser trial results:\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e-88% agreed they loved the texture of this product*\u003cbr\u003e-73% agreed blemishes appeared reduced and refined immediately after use of the product*\u003cbr\u003e-This product is non-comedogenic and dermatologist tested\u003c\/p\u003e\n\u003cp\u003e*Tested by 33 men and women between the ages of 20 and 35 using the product twice a week for 28 days.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39985042522205,"sku":"SP020","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-WonderClay-0-First-image.jpg?v=1653042854"},{"product_id":"mini-sorbet-skin","title":"mini sorbet skin - everyday jelly moisturiser","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #c68590;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003eOur bestselling Sorbet Skin is now available in a convenient mini size! Bursting with a powerful 4-part hyaluronic acid complex for results on all levels, this sorbet-like gel delivers goodness on an XXL scale. Ultra-hydrating and lightweight, this oil-free gel to locks in moisture for dewy, healthy, and glowing skin.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39985081909341,"sku":"SPM002","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Mini-Sorbet-Skin-Hero.jpg?v=1663173719"},{"product_id":"mini-everything-balm","title":"mini everything balm - multi-use skin balm","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe bestselling Everything Balm is now available in a convenient mini size! Meet your \u003c\/span\u003enew ‘can’t-leave-the-house without-it’ skin essential - Everything Balm, a skin salve that will become a total daily staple in your beauty routine. Formulated with hydrating jojoba oil and nourishing coconut oil, this balm is your go-to skin solution in one little tube.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":39985087742045,"sku":"SPM001","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Mini-Balm-Hero.jpg?v=1663231204"},{"product_id":"proud-pods-squalane-ampoules","title":"proud pods - 100% squalane ampoules","description":"\u003cp\u003eThese lightweight, extremely nourishing and naturally replenishing serum pods are small but mighty! Packaged in single doses inside plant-based material, these powerful pods are ideal for smoothing and soothing skin, leaving it looking healthier and more radiant. The non-comedogenic formulation is great for softening skin texture and helping to manage your skin's natural oils.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested.\u003c\/p\u003e\n\u003ch6\u003e\u003cspan data-mce-fragment=\"1\"\u003euser trial results:\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e-100% agreed their blemishes appeared reduced immediately after use*\u003cbr\u003e-100% agreed their skin looked healthier and more radiant*\u003cbr\u003e-97% agreed this product was the best addition to their current skincare regime*\u003c\/p\u003e\n\u003cp\u003e*Results from a user trial of 32 men and women, aged between 18 to 35. Using the product for 28 days, every day, on\u003cspan data-mce-fragment=\"1\"\u003e their face and neck.\u003c\/span\u003e\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":40269376290909,"sku":"SP022","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/1-SkinProud-Proud-Pods-Hero_1000x_20083fd8-65aa-4b09-83e4-ead1928a77aa.jpg?v=1660736633"},{"product_id":"skinproud-serious-shade-spf-50-sunscreen","title":"serious shade - spf 50+ sunscreen","description":"Catch some serious shade with our brand new, ultra-lightweight SPF 50+ skin serum sunscreen. With a super silky texture and an intensely hydrating formula, this skin-loving formula provides broad spectrum protection from harmful UVA\/UVB rays and delivers a healthy-looking dewy glow to your skin. 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Ceramide, Squalane and Niacinamide work together alongside super-antioxidants and our Urban Skinshield Protection active to help lock in moisture, protect and support the skins natural moisture barrier and defend against environmental pollutants. Non-comedogenic and fragrance free, this intensely hydrating daily moisturiser leaves skin feeling restored, replenished and with a healthy, dewy glow.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eUrban Shield Protection \u003c\/strong\u003e\u003cspan\u003eactively forms an invisible shield to help defend against environmental pollutants\u003c\/span\u003e \u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eCeramide \u003c\/strong\u003e\u003cspan\u003esupports the skins natural moisture barrier, helping to replenish, balance and maintain hydration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSqualane \u003c\/strong\u003e\u003cspan\u003ehydrates and helps to support the skin's natural moisture barrier \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNiacinamide \u003c\/strong\u003e\u003cspan\u003ehelps boost the skin barrier by locking in moisture + works to balance skins appearance\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch6 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" mce-data-marked=\"1\"\u003e\u003c\/span\u003e\u003c\/h6\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":41094838943837,"sku":"SP076","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/1-SkinProud-DS-Cream-Hero_1000x_2f1b6578-3ebe-4e3f-b038-36ed0a4b4fe1.jpg?v=1691146277"},{"product_id":"secure-the-barrier-skin-barrier-booster-serum","title":"secure the barrier - skin barrier booster serum","description":"\u003cdiv class=\"ewa-rteLine\"\u003eMeet Secure The Barrier Skin Barrier Booster Serum - the ultimate daily serum to boost, protect and enhance your skin's natural moisture barrier. 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Helps to prevent free radical damage\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePineapple Enzyme\u003c\/strong\u003e helps improve the skins appearance by providing gentle exfoliation\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":41141140553821,"sku":"SP027","price":18.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/Skin-Proud-Glow-Dust-IMAGE-3.jpg?v=1692786366"},{"product_id":"mini-mini-sorbet-skin-everyday-jelly-moisturizer","title":"sorbet skin - everyday jelly moisturizer deluxe","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003eOur bestselling Sorbet Skin is now available in a mini deluxe size! 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